Real decisions. From production.

Everyone bolts an LLM onto their app and ships it — then wonders why the output is generic. The fix isn't a bigger model, it's better context. Here's the exact RAG architecture behind Hookem: how retrieval makes an AI answer like it knows you, not the average of the internet.

Ran 36 top-performing Instagram Reels through Hookem across 9 creators. Here's what the data shows about why some hooks hit millions — and most don't.

The Amazon decision framework every solo builder should apply — but almost none do. How to separate the decisions you can undo from the ones you live with.

AWS S3 has a fee most engineers ignore until their first real bill arrives. It's called egress — and it charges you every time a user retrieves a file you already paid to store. Here's the decision, the numbers, and how to fix it.

Most builders use the word 'agent' for everything. There's a critical architectural distinction — and getting it wrong means unpredictable costs, brittle systems, or builds that are far more complex than they need to be.

Boris Cherny, the engineer behind Claude Code, runs 5 Claude sessions on the same repo at the same time using git worktrees. Here's the exact setup — commands, terminal config, and the notification hook that tells you when each Claude finishes thinking.

Everyone uses Claude to write code. Almost nobody uses it to think before writing code — and that's the difference between rework and shipping. Here are the 10 Claude Code skills that turn vibe-coding into a disciplined build loop, with the exact codename to invoke each one.

8 ways to build an AI agent in 2026, scored on lock-in, cost, and setup pain — a conversational walkthrough of which one fits what you're building, then working code to get each one running today.